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robin14794
You've seen it: you walk into a trade show and your senses are immediately assaulted by a barrage of color, light, and sound. And it's all coming from what can only be called over-the-top trade show booths. Your greatest wish is that you will be able to showcase your products in a way that is tasteful and will attract potential customers, but what is the key to making your display actually pop? You only have a moment to draw attendees, so here are some points to consider as you prepare for the event.
You will need to know the expectations of your company. What is the budget and branding philosophy? Knowing the budget will guide whether you consider a large modular display versus some compact options, like a pop-up display, if expenses are limited. You will also need to understand the venue. How popular is the event? Is it a regular offering that includes vendors with appropriately similar or complementary products to yours? How many attendees are expected, and how many have been attracted to past events? What is the allotted space for each display? Your choice of trade show booths will be affected by whether the event is new or more popularly attended, if the spaces for trade show displays are generous, if your company has allocated a $4,000 or $40,000 per-event budget, or if you have limited human resources for set up.
Once you are clear on company expectations and space for trade show displays at the venue, you are ready to narrow your search for trade show booths. Once you know whether you will be in a ball room or a convention center and whether you will have a 10 x 10 or a 20 x 20 space, you can determine how to specifically showcase your products. Here are four options:
1. Pop-up display: this type of display works in small and large spaces and usually includes a frame that "pops up." Consider how it is constructed since you may have limited time for something with many small parts that require tools. Consider a labor-sensitive, lightweight, sturdy display that will maintain shape and stand up with multiple use and movement.
2. Tabletop or media-only display: this type of display works in tight spaces where a booth or pop-up display is not permitted. Media-only trade show displays will require consumer-friendly media created by strong graphic artists and you will need to have access to portable computer equipment. If the display space is large, you may need a projector and screen. Consider whether your presentation will require internet access. There are also tabletop displays that do not require computers; these displays typically include stands for promotional materials and are good for smaller budgets.
3. Modular trade show booths: this type of display can be labor-intensive and expensive since it includes panels and shelves, but it can be customized to the needs of your company. They tend to be versatile, allowing for different set-up configurations. Since they are modular in construction, you can add pieces as the needs of your company change.
4. Panel displays: this type of display is typically made of sections of fabric-colored or laminate board that can be customized similarly to modular trade show booths. The boards can also be arranged in various configurations for different venues and can be changed to suit the needs of your company.
Lastly, you will need to accessorize. Depending on the type of display you choose, you will need to organize your give-away items or on-location items for sale and samples, color scheme, lighting, and catalogs. You will need to consider how to set up the display area to showcase your company and products in a way that is eye-catching but not overwhelming.
You will need to know the expectations of your company. What is the budget and branding philosophy? Knowing the budget will guide whether you consider a large modular display versus some compact options, like a pop-up display, if expenses are limited. You will also need to understand the venue. How popular is the event? Is it a regular offering that includes vendors with appropriately similar or complementary products to yours? How many attendees are expected, and how many have been attracted to past events? What is the allotted space for each display? Your choice of trade show booths will be affected by whether the event is new or more popularly attended, if the spaces for trade show displays are generous, if your company has allocated a $4,000 or $40,000 per-event budget, or if you have limited human resources for set up.
Once you are clear on company expectations and space for trade show displays at the venue, you are ready to narrow your search for trade show booths. Once you know whether you will be in a ball room or a convention center and whether you will have a 10 x 10 or a 20 x 20 space, you can determine how to specifically showcase your products. Here are four options:
1. Pop-up display: this type of display works in small and large spaces and usually includes a frame that "pops up." Consider how it is constructed since you may have limited time for something with many small parts that require tools. Consider a labor-sensitive, lightweight, sturdy display that will maintain shape and stand up with multiple use and movement.
2. Tabletop or media-only display: this type of display works in tight spaces where a booth or pop-up display is not permitted. Media-only trade show displays will require consumer-friendly media created by strong graphic artists and you will need to have access to portable computer equipment. If the display space is large, you may need a projector and screen. Consider whether your presentation will require internet access. There are also tabletop displays that do not require computers; these displays typically include stands for promotional materials and are good for smaller budgets.
3. Modular trade show booths: this type of display can be labor-intensive and expensive since it includes panels and shelves, but it can be customized to the needs of your company. They tend to be versatile, allowing for different set-up configurations. Since they are modular in construction, you can add pieces as the needs of your company change.
4. Panel displays: this type of display is typically made of sections of fabric-colored or laminate board that can be customized similarly to modular trade show booths. The boards can also be arranged in various configurations for different venues and can be changed to suit the needs of your company.
Lastly, you will need to accessorize. Depending on the type of display you choose, you will need to organize your give-away items or on-location items for sale and samples, color scheme, lighting, and catalogs. You will need to consider how to set up the display area to showcase your company and products in a way that is eye-catching but not overwhelming.
Posted in: Trade Show Displays
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