Direct Mail - Why Business Owners Don't Use ItWant to know why most business owners don't do direct mail even though it's probably one of the most effective marketing methods?Well, there's two reasons:1. It's more difficult than e-mailYou've got to format the letter, get it right, hire a list, send it off to a printer and a mailing house, etc.Much easier to click send and fire off an email.BUT... and it's a very big BUT I myself am guilty of - direct mail will generally get you a far better response than email.And while it may not be convenient, it's most certainly effective.2. There's no sales reps selling you direct mailWhen was the last time somebody knocked on your door and asked you to buy some direct mail?But I'm sure you've received a phone call from your local newspaper... phone directory......